Max Giovagnoli
Transmedia Way

Transmedia Way

The Storytellers, Communicators and Designers’ Guide to the Galaxy

Release Date:

2017

Publisher:

Maggioli Editore

Pages:

282

Welcome in transmediasphere, where stories float all around us and inside us. Stories and brands, trends, conflicts, experiences, ways of being. A new ecosystem, rich of technology and complex, deep and charming. A transmediaverse where audiences and creators share multi platform story worlds, stack up pieces from all the messages and products, the works and the experiences mixed in the global flux, with...

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