Nine out of ten blockbusters among the world's biggest hits in recent seasons are transmedia works (Harry Potter, Twilight, Avatar, Assassin's Creed, The Dark Knight, Star Wars, Game of Thrones, Tron, Lost). And the story doesn't change when moving from cinema to video games, TV series, comics, news, or advertising campaigns of the world's most important brands (Coca Cola, BBC, Nike...). We are already the audience of transmedia narratives. Creating transmedia means telling stories across multiple communication media, creating large storytelling and communication projects. The volume, both an essay and a manual, explores the creative and industrial processes of major franchises and independent projects distributed through "cross-media" - from story construction to storytelling techniques, from platform selection to content promotion and distribution. The author presents, for the first time in Italy, international techniques and standards, illustrating them with numerous examples from entertainment and corporate communication, artistic and institutional promotion, non-profit and educational projects. The work is complemented by contributions from some of the world's most important transmedia producers (Allimonos, Dena, Gomez, Jenkins, Norrington, Srivastava, Weiler). The book is dedicated to authors and fans of new media and cinema, advertising and communication creatives, marketing professionals and new television producers, game designers and social network experts, students and researchers of media, cultural processes, and new frontiers of creative writing.
Nine out of ten blockbusters among the world's biggest hits in recent seasons are transmedia works (Harry Potter, Twilight, Avatar, Assassin's Creed, The Dark Knight, Star Wars, Game of Thrones, Tron, Lost). And the story doesn't change when moving from cinema to video games, TV series, comics, news, or advertising campaigns of the world's most important brands (Coca Cola, BBC, Nike...). We are... already the audience of transmedia narratives. Creating transmedia means telling stories across multiple communication media, creating large storytelling and communication projects. The volume, both an essay and a manual, explores the creative and industrial processes of major franchises and independent projects distributed through "cross-media" - from story construction to storytelling techniques, from platform selection to content promotion and distribution. The author presents, for the first time in Italy, international techniques and standards, illustrating them with numerous examples from entertainment and corporate communication, artistic and institutional promotion, non-profit and educational projects. The work is complemented by contributions from some of the world's most important transmedia producers (Allimonos, Dena, Gomez, Jenkins, Norrington, Srivastava, Weiler). The book is dedicated to authors and fans of new media and cinema, advertising and communication creatives, marketing professionals and new television producers, game designers and social network experts, students and researchers of media, cultural processes, and new frontiers of creative writing.Show more
