Max Giovagnoli
Transmedia: Storytelling e Comunicazione

Transmedia: Storytelling e Comunicazione

Release Date:

2013

Publisher:

Apogeo Education

Pages:

249

Nine out of ten blockbusters among the world's biggest hits in recent seasons are transmedia works (Harry Potter, Twilight, Avatar, Assassin's Creed, The Dark Knight, Star Wars, Game of Thrones, Tron, Lost). And the story doesn't change when moving from cinema to video games, TV series, comics, news, or advertising campaigns of the world's most important brands (Coca Cola, BBC, Nike...). We are...

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