Creating stories simultaneously across multiple media is like creating a new "geography of the tale," requiring both author and audience to discover new, interactive spaces for sharing in publishing projects for cinema, TV series, advertising campaigns, video games, mobile apps, cartoons & comics, books, and performative events. This must be done while respecting the characteristics and language of each medium, even as they function as part of a single integrated communications system. But, as they say, it all begins with Story.
Transmedia Storytelling explores the theories and describes the imagery and techniques shared by producers, authors, and audiences in the entertainment, information, and brand communication industries as they create and develop their stories in this new, interactive ecosystem. From Star Wars to The Dark Knight, from Lost to Heroes and Dexter, from Assassin's Creed to Lord of the Rings and Avatar, using more than 50 examples of successful projects from around the world, and with contributions from leading producers and international researchers, Max Giovagnoli demonstrates how to create products, works, tales, and ad campaigns for audiences. He examines the new narrative universes and international franchises of the "transmedia culture," along with their storytelling paradigms, rules, and vast opportunities.
Creating stories simultaneously across multiple media is like creating a new "geography of the tale," requiring both author and audience to discover new, interactive spaces for sharing in publishing projects for cinema, TV series, advertising campaigns, video games, mobile apps, cartoons & comics, books, and performative events. This must be done while respecting the characteristics and language of each medium, even as they... function as part of a single integrated communications system. But, as they say, it all begins with Story.
Transmedia Storytelling explores the theories and describes the imagery and techniques shared by producers, authors, and audiences in the entertainment, information, and brand communication industries as they create and develop their stories in this new, interactive ecosystem. From Star Wars to The Dark Knight, from Lost to Heroes and Dexter, from Assassin's Creed to Lord of the Rings and Avatar, using more than 50 examples of successful projects from around the world, and with contributions from leading producers and international researchers, Max Giovagnoli demonstrates how to create products, works, tales, and ad campaigns for audiences. He examines the new narrative universes and international franchises of the "transmedia culture," along with their storytelling paradigms, rules, and vast opportunities.Show more
