New Narratives are like pollen, they are everywhere. They move from one communication medium to another and contaminate cinema with video games, advertising with mobile, literature with TV and social networks, comics with the Web and spectacular performances. The new narrators are users, writers, and players, individuals or communities who reinvent global entertainment brands (from Star Wars to Harry Potter, World of Warcraft, etc.) through alternative forms of storytelling spread worldwide. It's the X-Media Generation, the generation of "cross-media" that expresses itself through fanfiction and web serials, collective novels and d-cinema, commercials and games set in real and virtual universes. Today's and tomorrow's New Narratives, explored in this essay with dozens of examples, show scholars and enthusiasts of communication and storytelling how new media are calling us to experiment with increasingly interactive ways to narrate, in entertainment as well as advertising, in corporate communication as in edutainment, in information and creative writing. It looks like a snapshot taken in the future. Instead, it's the portrait of a new habitat where we have already begun to tell our stories differently.
New Narratives are like pollen, they are everywhere. They move from one communication medium to another and contaminate cinema with video games, advertising with mobile, literature with TV and social networks, comics with the Web and spectacular performances. The new narrators are users, writers, and players, individuals or communities who reinvent global entertainment brands (from Star Wars to Harry Potter, World of Warcraft,... etc.) through alternative forms of storytelling spread worldwide. It's the X-Media Generation, the generation of "cross-media" that expresses itself through fanfiction and web serials, collective novels and d-cinema, commercials and games set in real and virtual universes. Today's and tomorrow's New Narratives, explored in this essay with dozens of examples, show scholars and enthusiasts of communication and storytelling how new media are calling us to experiment with increasingly interactive ways to narrate, in entertainment as well as advertising, in corporate communication as in edutainment, in information and creative writing. It looks like a snapshot taken in the future. Instead, it's the portrait of a new habitat where we have already begun to tell our stories differently.Show more
