Max Giovagnoli
Cross-media. Le nuove narrazioni

Cross-media. Le nuove narrazioni

Release Date:

2009

Publisher:

Apogeo Education

Pages:

256

New Narratives are like pollen, they are everywhere. They move from one communication medium to another and contaminate cinema with video games, advertising with mobile, literature with TV and social networks, comics with the Web and spectacular performances. The new narrators are users, writers, and players, individuals or communities who reinvent global entertainment brands (from Star Wars to Harry Potter, World of Warcraft,...

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