Sin City: una donna per cui uccidere

In occasion of the italian launch of the film Sin City: a dame to kill for”, directed by Frank Miller and Robert Rodriguez, Max Giovagnoli coordinated a transmedia project projected and developed by 16 talented media, video and sound designers, who created the official italian website of the movie, three viral videos, two teaser trailer in motion graphics and CG Animation, Artwork for social media campaign, a game app and two videomapping project. The project was partnered by Lucky Red and IED Roma, and edend with a reserved encounter with Mr Miller and Robert Rodriguez in Rome. The focus of the campaign was to spread Miller’s imagery and the sotryworld of the film, creating an italian Sin City with landscapes, characters and viral videos shared on social networks and in the real world.

Cross-media: Max Giovagnoli e Cartoons on the bay

Il sabato di Cartoons on the bay, Festival dell’animazione organizzato dalla RAI dal 10 al 12 aprile a Venezia (Palazzo Labia), prosegue la sua strada verso la cross-medialità. Ospiti della prossima edizione alcuni amici importanti da tutto il mondo, che ho proposto alla direzione artistica e che avrò il piacere di intervistare e introdurre come comitato editoriale del festival. Si tratta di Scott Ross, Jim Capobianco e Alison Norrington. Il primo verrà insignito del Pulcinella Award per la Cross-medialità; il secondo sarà parte della giuria internazionale del festival e Alison terrà una importante master class sul transmedia storytelling per l’animazione. Sono sicuro i presenti li apprezzeranno moltissimo, e che tutti e tre sapranno essere ispiranti e decisivi nei loro interventi. Per saperne di più, qui il programma del festival.

I miei 75 anni di Batman… a Romics

Il 75mo anniversario della nascita di Batman lo festeggerò così: nel MOVIE VILLAGE di Romics – Fetival Internazionale del fumetto, dell’animazione e dei games alla Fiera di Roma, DOMENICA ORE 13,30/14,30 con l’EVENTO TUTTI PAZZI PER GOTHAM – 75 anni di avventure e antieroi tra fumetti, serie tv, film ed esperienze digitali. Coordina Max Giovagnoli, Responsabile Movie Village di ROMICS, e intervengono: Federico Gironi, redattore Comingsoon.it, Jay Lee, Disegnatore DC Comics, Alessio Danesi, Direttore editoriale RW Lion e Riccardo Lo Forte, fondatore di Gotham Shadows.

“Da Westeros alla Terra di Mezzo” – Max a Romics

Il primo incontro ideato per ROMICS – Festival del fumetto, dell’animazione e del game di Roma si svolgerà nel MOVIE VILLAGE della Fiera di Roma, SABATO ORE 13/14. Il titolo è “DA WESTEROS ALLA TERRA DI MEZZO” – Viaggi, curiosità e anticipazioni dagli universi de “Il trono di Spade” e “Lo Hobbit”. Coordina Max Giovagnoli, Responsabile Movie Village di ROMICS, e intervengono: Lorenza Negri, autrice del numero speciale di “Best Movie” dedicato alla quarta serie de Il trono di spade, con Gianluca Comastri, Esperto lingua elica e Pasquale Di Viccaro, Premio David di Donatello per gli Effetti visivi.

Hunger Games Catching Fire: the book tour

A book tour to investigate the secrets, the keys and the clues of one of the most successful sagas of the last years: Hunger Games.
Three encounters focusing on the main character of the story (“Be Katniss”), the universe of the tale (“The storyworld of Panem”) and the fan culture’s world of the franchise through the media (movies, games, comics etc.). These are the goals of the experience that I’m managing for Mondadori Libri, the italian publishing house releasing “Hunger Games La ragazza di fuoco” (Catching Fire) in these days. Special guests from the storytelling and the movie industry, and lots of games and tricky enigmas to explore the book and its characters. The project is partnered by Universal Pictures International Italy, Mondadori, IED Roma, International Film Festival of Rome, and is leaded by the italian transmedia network Polymorphi.co. Little transmedia experiences related to the novel will be held in the real and in the digital world, in the same location of the italian premiere (in Rome).

This is the link for the video of the project.

Max Giovagnoli, Chair, Cinema and New Media, Istituto Europeo di Design, Roma

Starting from october 2013, Max Giovagnoli is the new Cinema and New Media Area Coordinator at Istituto Europeo di Design in Rome, Italy. The School manages four Bachelor of Arts (Interaction Design, CG Animation, Filmmaking, Sound Design), ten Specialization Courses focusing on all the main assets of the movie and digital media industry (screenwriting, movie production, marketing & sales for cinema and new media, soundtrack composer, videogame design and development, visual effects specialist, filmmaker, documentary and webdoc, 2d Paperless Cartoon Animation, 3D Artist) and four Master (Transmedia Producer, Stylist for media and Cinema, Writing for series and webseries, Storytelling). Based in the centre of Rome, the School is partner of some of the most important events and stakeholders in Italy and Europe. Some of the teachers of the school has been awarded with an Oscar, a Golden Bear or a Golden Palm in the most important festivals in the world in the last years.
Here, the official trailer of the school and its website. Here the link to the official fanpage on facebook. And here, for info about the Master in Transmedia Producer, starting next january in Rome and addressed to filmmakers and authors of fictions, websites, comics, movies and videogames (and professionals working in the marketing and communication fields who want to realize advertising campaigns and promotions based on complex creative universes addressed to the multiple audiences of the digital media).